Today in Forbes Woman Russia, I read an article about the self-presentation of women in social networks. It was mostly about the fact that internet is tired of the Instagram and Facebook presenting ideal life of a businesswoman, who wake up with perfect hair and makeup and never look exhausted.
This is a very interesting idea, especially because I just coloured my hair blond so my colleagues and my BF would not see swelling around my eyes 😉
A good career, even and especially with a “work-life balance” requires a lot of personal investment. You will get much more tired, if you care to get more from your life. If after your day at work you will go to a sport studio or to a language course or even for a coffee with a friend, you will be more satisfied, but also more tired. Did you ever wonder about those pictures of coffee cups by the window, and why people do them in fancy cafes?)) Because, when you have that damn cup of coffee, you look like hell, be it before or after work.
This is essential that one cannot come to a presentation looking exhausted, but this does not mean that you should present myself as a person who never gets tired. Personally, after such fairs like IFAT, I am just tired from the social interaction, so the next 3 days there will be no meetings with clients, and I may come to the office wearing less to no makeup.
Another point I would like to mention are mothers, who want to demonstrate that a career with a child is possible. They come with their husbands moving a baby carriage with a 4-months child to give a presentation about their mother-friendly employer. Are you kidding me??? A mother-friendly employer will give a woman her peace for the first year, which is of an ultimate importance to her child. You may start your career and change it over and over again, but you will never be able to take back the first year with your child.
Today one can enjoy the benefits of home office and flexible working hours. Especially for pregnant ladies and women with children this is an opportunity to keep the career and still invest a lot of time into their families. In Germany, one can also choose to work 70% or 80% of the usual 40 working hours per week, which gives even more time for children. In many well-developed countries interested in increasing of the women in management rates, men can also get a part of the total time off to raise their child to support the mother. This looks like a world getting used to working women to me.
The appropriate integration of women into the working world does not mean that every woman should act like a man. This does not mean that she should step back from her life as a woman in order to demonstrate everybody the commitment to her career. This only means that she, with all her female problems and female looks, should be accepted and understood not less than men are.