Among all career steps I took so far, the most satisfying one was to change to a small regional development company from a BIG4 monster and to take care of all nice local innovative projects, which BIG4 did not want to have. The innovation does not always involve transnational corporations – there might be SMEs, local government, communes, cities involved. Neither should a good career necessarily involve companies, which invest in jobseekers’ marketing more than in their own employees. A career itself should be measured by the responsibilities one takes and by the results one brings – not by the list of known names in one’s CV.